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~language:"eng"
~subject:"Australien"
~subject:"Book trade"
~subject:"Internet marketing"
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Book trade
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Cross-cultural marketing
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2007-2011
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Bednall, David H. B.
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Le, Huong
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Factors affecting electronic service brand equity
Yıldız, Salih
;
Kurtuldu, Hüseyin Sabri
- In:
Transcultural marketing for incremental and radical …
,
(pp. 434-492)
.
2014
Persistent link: https://www.econbiz.de/10010211687
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2
E-marketing and online consumer behavior
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Transcultural marketing for incremental and radical …
,
(pp. 366-381)
.
2014
Persistent link: https://www.econbiz.de/10010211692
Saved in:
3
The strategic use of social media in the fashion industry
Kontu, Hanna
;
Vecchi, Alessandra
- In:
Transcultural marketing for incremental and radical …
,
(pp. 209-233)
.
2014
Persistent link: https://www.econbiz.de/10010211699
Saved in:
4
Ethnic consumers of the arts : extending the MAO model
Le, Huong
;
Bednall, David H. B.
;
Fujimoto, Yuka
- In:
Transcultural marketing for incremental and radical …
,
(pp. 78-95)
.
2014
Persistent link: https://www.econbiz.de/10010211706
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