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~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Strategic management"
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Search: subject:"Conceptual Model"
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conceptual model
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Jain, Varsha
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The journal of product & brand management
3
Qualitative market research : an international journal
2
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1
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1
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1
International journal of innovation and technology management : IJITM
1
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1
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1
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1
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1
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1
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1
Journal of management history
1
Journal of retailing and consumer services
1
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1
Marketing from information to decision
1
Problems and perspectives in management : PPM ; international research journal
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Review of international business and strategy
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The journal of business & industrial marketing
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ECONIS (ZBW)
25
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1
Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing
Sfakianaki, Emmanouela
;
Vrechopoulos, Adam
;
Lazaris, Chris
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014232355
Saved in:
2
A
conceptual
model
to assess the literacy of water consumers
Fernandes, Ana
;
Figueiredo, Margarida
;
Neves, José
; …
- In:
Water Economics and Policy : WEP
8
(
2022
)
2
,
pp. 2250007-1-2250007-21
Persistent link: https://www.econbiz.de/10013269708
Saved in:
3
CURIE : towards an ontology and enterprise architecture of a CRM
conceptual
model
Fernández-Cejas, Miguel
;
Pérez-González, Carlos J.
; …
- In:
Business & information systems engineering
64
(
2022
)
5
,
pp. 615-643
Persistent link: https://www.econbiz.de/10013445686
Saved in:
4
Human-technology dichotomy in shaping management history
Caputo, Francesco
;
Sepe, Fabiana
;
Taranto, Enrico di
; …
- In:
Journal of management history
30
(
2024
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014577651
Saved in:
5
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
6
Redesigning knowledge management through corporate sustainability strategy in the post-pandemic era
Padhy, Prabir Chandra
;
Lathabhavan, Remya
- In:
Journal of information & knowledge management : JIKM
22
(
2023
)
3
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014388755
Saved in:
7
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
8
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
9
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
10
Cross-cultural validation of the nostalgia scale for sport tourism (NSST) : a multilevel approach
Cho, Heetae
;
Joo, Dongoh
;
Woosnam, Kyle Maurice
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
4
,
pp. 624-643
Persistent link: https://www.econbiz.de/10012212585
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