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~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Business process management"
~subject:"Consumers"
~subject:"Deutschland"
~subject:"Kundenbindung"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
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333
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200
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Developing digital marketing : relationship perspectives
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
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Handbook of relationship marketing
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Driving traffic and customer activity through affiliate marketing
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Market orientation : transforming food and agribusiness around the customer
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The Cornell School of hotel administration handbook of applied hospitality strategy
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Always learning
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
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Commodity Marketing : Strategies, Concepts, and Cases
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ECONIS (ZBW)
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
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2
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
Saved in:
3
Introduction to artificial intelligence and its importance in modern business management
Thakur, Reetika
- In:
Leveraging AI and emotional intelligence in …
,
(pp. 133-165)
.
2024
Persistent link: https://www.econbiz.de/10014465932
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4
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
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5
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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6
Artificial intelligence and service marketing innovation
R., Monica
;
Soju, Aswin Varghese
;
B., Sathish Kumar
- In:
AI innovation in services marketing
,
(pp. 150-172)
.
2024
Persistent link: https://www.econbiz.de/10014557934
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7
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
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8
Artificial intelligence (AI) algorithms in Nigeria's integrated marketing communications
Adeyinka, Kehinde Iyioluwa
;
Chiwaridzo, Option Takunda
; …
- In:
AI-driven marketing research and data analytics
,
(pp. 67-81)
.
2024
Persistent link: https://www.econbiz.de/10014558855
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9
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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10
Role of beaconing marketing in improving customer buying experience
Taneja, Sanjay
;
Sharma, Vivek
- In:
Enhancing customer engagement through location-based …
,
(pp. 176-184)
.
2023
Persistent link: https://www.econbiz.de/10014281914
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