Verdonk, Naomi; Wilkinson, John; Culbert, Julie; … - In: International Journal of Wine Business Research 29 (2017) 1, pp. 58-73
occasion), especially for purchases of gifts. Advice, recommendations and expert reviews, and consumption occasion also were … Findings suggest a producer could benefit from marketing a range of sparkling wines to cater to different tastes, occasions and … expert reviews for their sparkling wines, and of identifying and promoting regional distinctiveness. Originality/value The …