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~language:"eng"
~subject:"Consumer behaviour"
~subject:"Innovation"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Innovation
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B-to-B-Marketing
219
Business-to-business marketing
219
Lieferantenmanagement
57
Supplier relationship management
57
Beziehungsmarketing
34
Relationship marketing
34
E-commerce
26
Electronic Commerce
26
Marketing management
19
Marketingmanagement
19
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18
Pricing strategy
18
Business network
15
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15
Lieferkette
13
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13
Customer value
12
Kundenwert
12
Brand management
11
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2
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1
Biehn, Neil
1
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Idris, Hasina
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1
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1
Plinke, Wulff
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1
Pryakhin, Ivan
1
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1
Renko, Sanda
1
Scupola, Ada
1
Shams, S. M. Riad
1
Söllner, Albrecht
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1
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Innovation in pricing : contemporary theories and best practices
4
Field guide to case study research in business-to-business marketing and purchasing
2
The Oxford handbook of strategic sales and sales management
2
Advances in electronic marketing
1
Advances in services marketing
1
Business models for strategic innovation : cross-functional perspectives
1
Business relationship management and marketing
1
Challenges for the trade of Central and Southeast Europe
1
Entrepreneurship in international marketing
1
Handbook of business-to-business marketing
1
International business development : a concise textbook focusing on international B-to-B contexts
1
New insights on trust in business-to-business relationships : a multi-perspective approach
1
Services, experiences and innovation : integrating and extending research
1
Stochastic modelling in innovative manufacturing : proceedings, Cambridge, UK, July 21 - 22, 1995
1
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B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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2
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
Saved in:
3
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 155-173)
.
2018
Persistent link: https://www.econbiz.de/10011713276
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4
Pricing processes in fast-paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 205-218)
.
2018
Persistent link: https://www.econbiz.de/10011713294
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5
Innovation in estimating willingness to pay
Biehn, Neil
;
Zawada, Craig
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 302-312)
.
2018
Persistent link: https://www.econbiz.de/10011713358
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6
Relationship marketing and entrepreneurial innovation : a B2B context of stakeholder relationship management
Idris, Hasina
;
Shams, S. M. Riad
- In:
Business models for strategic innovation : …
,
(pp. 125-151)
.
2018
Persistent link: https://www.econbiz.de/10011855828
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7
User involvement in business-to-business operational service innovation
Nardelli, Giulia
;
Scupola, Ada
- In:
Services, experiences and innovation : integrating and …
,
(pp. 253-268)
.
2018
Persistent link: https://www.econbiz.de/10011954634
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8
The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses
Cadeaux, Jack
- In:
Entrepreneurship in international marketing
,
(pp. 307-320)
.
2015
Persistent link: https://www.econbiz.de/10010493024
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9
Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
Saved in:
10
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
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