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~language:"eng"
~subject:"Dienstleistung"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
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Dienstleistung
Konsumentenverhalten
Relationship marketing
Marketing theory
13
Marketingtheorie
13
Consumer behaviour
3
Marketing
3
E-commerce
2
Electronic Commerce
2
Theory of value
2
Werttheorie
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Advertising
1
Advertising effects
1
B-to-B-Marketing
1
Beziehungsmanagement
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Beziehungsmarketing
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Brand image
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Brand management
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Business network
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Business-to-business marketing
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Cognition
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Consumer goods industry
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Customer analysis
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Customer integration
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Dairy product
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Deutschland
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Emotion
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Empirical method
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Empirische Methode
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52
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31
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31
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Sammelwerk
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Arbeitspapier
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Working Paper
22
Reprint
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Konferenzschrift
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Hochschulschrift
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Ajami, Riad A.
1
Amblee, Naveen
1
Bui, Tung
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Edvardsson, Bo
1
Goddard, G. Jason
1
Gummesson, Evert
1
Hemalatha, M.
1
Narayanan, A. G. V.
1
Raab, Gerhard
1
Sivakumar, V. J.
1
Skålén, Per
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Tronvoll, Bård
1
Unger, Alexander
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International journal of business innovation and research
1
International journal of electronic commerce : IJEC
1
Review of marketing research
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ECONIS (ZBW)
5
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1
Service systems as a foundation for resource integration and value co-creation
Edvardsson, Bo
;
Skålén, Per
;
Tronvoll, Bård
-
2012
Persistent link: https://www.econbiz.de/10009572483
Saved in:
2
Modelling clearance sales shopping behaviour
Hemalatha, M.
;
Sivakumar, V. J.
;
Narayanan, A. G. V.
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 451-474
Persistent link: https://www.econbiz.de/10008798779
Saved in:
3
The psychology of marketing : cross-cultural perspectives
Raab, Gerhard
;
Goddard, G. Jason
;
Ajami, Riad A.
; …
-
2010
Persistent link: https://www.econbiz.de/10008660132
Saved in:
4
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
5
Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003686297
Saved in:
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