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~language:"eng"
~subject:"Dienstleistungsqualität"
~subject:"Luxury goods"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Dienstleistungsqualität
Luxury goods
Brand equity
51
Markenwert
42
Brand management
32
Markenführung
32
Markenimage
24
Brand image
23
Consumer behaviour
15
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15
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13
Brand
12
brand equity
11
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8
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Human Resource Management
6
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Brand Equity
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Cedrola, Elena
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Effah, Ebenezer Asare
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Kurtuldu, Hüseyin Sabri
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Lee, Changhan
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Brand management in emerging markets : theories and practice
1
Fashion branding and communication : core strategies of European luxury brands
1
New luxury management : creating and managing sustainable value across the organization
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
1
The Routledge companion to business in Africa
1
Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Impact of corporate social responsibility on service performance in mediating effect of brand equity with reference to banks in India
Kumar, T. Praveen
- In:
Start-up enterprises and contemporary innovation …
,
(pp. 88-99)
.
2018
Persistent link: https://www.econbiz.de/10011764696
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2
Financial valuation of luxury brands
García, María Ruiz
- In:
New luxury management : creating and managing …
,
(pp. 85-102)
.
2017
Persistent link: https://www.econbiz.de/10011609197
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3
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
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4
Consumer-based brand equity as competitive differentiator in an emerging African economy
Owusu-Frimpong, Nana
;
Effah, Ebenezer Asare
; …
- In:
The Routledge companion to business in Africa
,
(pp. 421-438)
.
2015
Persistent link: https://www.econbiz.de/10010393349
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5
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
6
Factors affecting electronic service brand equity
Yıldız, Salih
;
Kurtuldu, Hüseyin Sabri
- In:
Transcultural marketing for incremental and radical …
,
(pp. 434-492)
.
2014
Persistent link: https://www.econbiz.de/10010211687
Saved in:
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