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~language:"eng"
~subject:"Environmental sustainability"
~subject:"Markenführung"
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France, Cassandra
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Merrilees, Bill
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Miller, Dale
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Ang, Ming Yang Avon
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ECONIS (ZBW)
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Unsustainable burgers? : deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products
Ang, Ming Yang Avon
;
Pontes, Nicolas
;
France, Cassandra
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460801
Saved in:
2
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
France, Cassandra
;
Grace, Debra
;
Lo Iacono, Joseph
; …
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 466-480
Persistent link: https://www.econbiz.de/10012298817
Saved in:
3
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
4
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
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