//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Germany"
~type_genre:"Advisory report"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Company information"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Germany
Marketingmanagement
7,182
Marketing management
7,178
Consumer behaviour
1,530
Konsumentenverhalten
1,530
Relationship marketing
985
Beziehungsmarketing
984
Marketing
970
Firm performance
856
Unternehmenserfolg
855
Brand management
833
Markenführung
833
USA
652
United States
649
Internet marketing
589
Online-Marketing
589
Innovation
563
KMU
508
SME
508
Strategisches Management
461
Strategic management
458
Theory
443
Theorie
441
Brand image
437
Markenimage
437
Social Web
385
Social web
385
International marketing
346
Internationales Marketing
343
Innovation management
328
Innovationsmanagement
328
Brand
308
Advertising
307
Werbung
303
Markenartikel
297
Lieferantenmanagement
292
Supplier relationship management
292
Market orientation
291
Advertising effects
290
Werbewirkung
290
Produktentwicklung
274
more ...
less ...
Online availability
All
Free
7
Undetermined
5
Type of publication
All
Article
46
Book / Working Paper
12
Type of publication (narrower categories)
All
Advisory report
Aufsatz in Zeitschrift
Company information
Non-commercial literature
Article in journal
46
Aufsatz im Buch
27
Book section
27
Aufsatzsammlung
17
Collection of articles of several authors
17
Sammelwerk
17
Hochschulschrift
15
Graue Literatur
12
Thesis
12
Arbeitspapier
7
Case study
7
Fallstudie
7
Working Paper
7
Handbook
6
Handbuch
6
Festschrift
4
Interview
3
Bibliografie
2
Abstract
1
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Collection of articles written by one author
1
Conference proceedings
1
Konferenzschrift
1
Lehrbuch
1
Mehrsprachiges Wörterbuch
1
Sammlung
1
Textbook
1
Wörterbuch
1
more ...
less ...
Language
All
English
German
294
Author
All
Brettel, Malte
2
Diller, Hermann
2
Dowling, Michael
2
Dressler, Marc
2
Engelen, Andreas
2
Heinemann, Florian
2
Kristal, Samuel
2
Pakura, Stefanie
2
Proppe, Dennis
2
Rudeloff, Christian
2
Adamczak, Uwe
1
Albers, Sönke
1
Aranda, Guillem
1
Arnold, Ulli
1
Arnsfeld, Torsten
1
Batinic, Bernad
1
Bauer, Florian Andreas
1
Baumgarth, Carsten
1
Beck, Susanne
1
Belz, Frank
1
Bernard, Kenneth N.
1
Bernhard, Patrick
1
Broitzmann, Reiner
1
Carraher, Charles E.
1
Chan, Eugene Y.
1
Cornelius, Britta Elisabeth
1
Dabija, Dan Cristian
1
Eggers, Fabian
1
Evanschitzky, Heiner
1
Faure, Corinne
1
Flatau, Gero
1
Friedrich, Peter
1
Fritz, Wolfgang
1
Frąckiewicz, Ewa
1
Garg, Ritam
1
Gerpott, Torsten J.
1
Gnambs, Timo
1
Goetz, Oliver
1
Helm, Roland
1
Hennigs, Nadine
1
more ...
less ...
Institution
All
Economic Research Centre
1
European Conference of Ministers of Transport
1
Round Table on Transport Economics <92, 1991, Paris>
1
Published in...
All
Journal of business research : JBR
3
Business strategy and the environment
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
International journal of entrepreneurship and small business
2
Psychology & marketing
2
Arbeitspapiere der Nordakademie
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Business history review
1
Business research
1
Diskussionspapier / Hochschule Osnabrück, Fakultät Wirtschafts- und Sozialwissenschaften
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Economics and business review
1
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of business and globalisation : IJBG
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of entrepreneurial venturing
1
International journal of export marketing
1
International journal of knowledge management studies : IJKMS
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Journal of airport management : JAM
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international marketing
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Journal of risk and financial management : JRFM
1
Journal of small business and entrepreneurship : JSBE
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of technology management in China
1
Management Japan : the magazine of intern. business
1
Market : review for marketing theory and practice
1
Problems and perspectives in management : PPM ; international research journal
1
Review of business : interdisciplinary journal on risk and society
1
Review of managerial science : RMS
1
Schriften, Materialien und Arbeitspapiere / Fachhochschule Bochum, Fachbereich Wirtschaft : wirtschaftswissenschaftliche Schriftenreihe
1
more ...
less ...
Source
All
ECONIS (ZBW)
58
Showing
41
-
50
of
58
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Strategic marketing and business performance : a study in three European ‘engineering countries’
Jaakkola, Matti
;
Möller, K. E. Kristian
;
Parvinen, Petri
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1300-1310
Persistent link: https://www.econbiz.de/10008807125
Saved in:
42
Strategic marketing planning for opportunity exploitation in young entrepreneurial companies
Sager, Bernadette
;
Dowling, Michael
- In:
International journal of entrepreneurial venturing
1
(
2009
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10003904566
Saved in:
43
Antecedents of market orientation: a cross-cultural comparison
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 84-119
Persistent link: https://www.econbiz.de/10003735800
Saved in:
44
An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy
Perks, Keith J.
;
Shukla, Paurav
- In:
International journal of entrepreneurship and small business
6
(
2008
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10003743267
Saved in:
45
Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis
-
2008
Persistent link: https://www.econbiz.de/10003772250
Saved in:
46
Cross-border marketing of Dresden Airport
Hupe, Michael
- In:
Journal of airport management : JAM
2
(
2007/08
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10003721297
Saved in:
47
Enterprise marketing management (EMM) systems: current use and future prospects
Meyers, Carol
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003469001
Saved in:
48
Wirkung von Multi-Co-Branding : aktueller Stand der Forschung und Ergebnisse einer empirischen Studie
Wünschmann, Stefan
;
Bernhard, Patrick
-
2006
Persistent link: https://www.econbiz.de/10003771984
Saved in:
49
The environmental impact on international marketing strategies in SMES : the case of German Mittelstand firms
Krause, Jürgen Frank
-
2000
Persistent link: https://www.econbiz.de/10002721792
Saved in:
50
The grocery retailing sector in Germany : ECR activities in comparison to the USA
Katsaras, Nikolaos
;
Schamel, Günter
-
1999
Persistent link: https://www.econbiz.de/10001366263
Saved in:
First
Prev
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->