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~language:"eng"
~subject:"Knowledge transfer"
~subject:"Virales Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Virales Marketing
Social Web
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233
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Information diffusion management and knowledge sharing ; volume 2
6
Word of mouth and social media
5
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Managing knowledge for global and collaborative innovations : [peer-reviewed papers ... selected from ... 2009 International Conference on Knowledge Management held in Hong Kong]
3
Proceedings of the 12th European Conference on Knowledge Management ; Vol. 1
3
Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
3
Social media for knowledge management applications in modern organizations
3
The behavioral enterprise
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Consumer psychology in a social media world
2
Contemporary issues in social media marketing
2
Contemporary trends in innovative marketing strategies
2
Digital Business in Africa : Social Media and Related Technologies
2
E-collaboration ; Vol. 1
2
Electronic word of mouth as a promotional technique : new insights from social media
2
Handbook of research on integrating social media into strategic marketing
2
I-KNOW '07 : 7th International Conference on Knowledge Management ; [conference proceedings ; as a part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Leveraging computer-mediated marketing environments
2
Managing knowledge resources and records in modern organizations
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
Organizations and social networking : utilizing social media to engage consumers
2
Proceedings of I-KNOW '10 : 10th International Conference on Knowledge Management and Knowledge Technologies ; Graz, Austria, September 1 - 3, 2010
2
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Alternative market research methods : market sensing
1
Analytics and knowledge management
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Big data and knowledge sharing in virtual organizations
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Breaking new ground in theory and practice
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business and social media in the Middle East : strategies, best practices and perspectives
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Causes and symptoms of socio-cultural polarization : role of information and communication technologies
1
Chance discovery : with 32 tables
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ECONIS (ZBW)
216
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
.
2024
Persistent link: https://www.econbiz.de/10014519877
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3
Influence amplified : leveraging the power of influencer marketing in the digital age
Zekan, Senka Borovac
;
Fernandes, Paula Odete
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 226-240)
.
2024
Persistent link: https://www.econbiz.de/10014519883
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4
Electronic Word of Mouth (eWOM) and consumer purchasing behaviour : a study in Karachi’s digital era
Hussain, Zahid
- In:
Digital influence on consumer habits : marketing …
,
(pp. 159-169)
.
2024
Persistent link: https://www.econbiz.de/10014553890
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5
Metaverse platforms : new age revolution in digital world
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
New business frontiers in the metaverse
,
(pp. 1-13)
.
2024
Persistent link: https://www.econbiz.de/10014580459
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6
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
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7
Deconstructing the role of consumer engagement within social media
Kumar, Anaya
;
Shirish, Anuragini
- In:
Management and marketing for improved retail …
,
(pp. 320-340)
.
2023
Persistent link: https://www.econbiz.de/10014366623
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8
#BoycottLaalSinghChaddha : failure to leverage Twitter
Parashar, Archana
;
Rana, Sudhir
;
Prashar, Sanjeev
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 135-145)
.
2023
Persistent link: https://www.econbiz.de/10014338929
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9
User sentiment analysis of Cashkumar peer-to-peer (P2P) lending platform : based on Google reviews
Gupta, Sagar Suresh
;
Mahajan, Jayant
- In:
Smart analytics, artificial intelligence and …
,
(pp. 97-122)
.
2023
Persistent link: https://www.econbiz.de/10014320755
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10
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
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