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~language:"eng"
~subject:"Lebensmittelmarkt"
~subject:"Markenführung"
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Lebensmittelmarkt
Markenführung
Convenience Food
88
Convenience food
86
Consumer behaviour
47
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47
USA
21
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21
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15
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Anesbury, Zachary
1
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1
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Mourad, Maha
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Nieminen, Juuso
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Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
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Consumer goods Europe
10
Cases on branding strategies and product development : successes and pitfalls
1
Diversity in European marketing : text and cases
1
Journal of retailing and consumer services
1
South Asian journal of business and management cases
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Healthy and delicious : responsible branding of snacks
Palo-Oja, Outi-Maaria
;
Nieminen, Juuso
- In:
South Asian journal of business and management cases
11
(
2022
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10013384410
Saved in:
2
The effect of mental availability on snack food choices
Stocchi, Lara
;
Kemps, Eva
;
Anesbury, Zachary
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502693
Saved in:
3
Simply food : the crossroads in front of a new-born food brand
Meshreki, Hakim A.
;
Mourad, Maha
- In:
Cases on branding strategies and product development : …
,
(pp. 165-177)
.
2015
Persistent link: https://www.econbiz.de/10010504642
Saved in:
4
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
5
Convenience eating - France
In:
Consumer goods Europe
(
2008
)
547
Persistent link: https://www.econbiz.de/10003756322
Saved in:
6
Convenience eating - Germany
In:
Consumer goods Europe
(
2008
)
547
Persistent link: https://www.econbiz.de/10003756323
Saved in:
7
Convenience eating - Italy
In:
Consumer goods Europe
(
2008
)
547
Persistent link: https://www.econbiz.de/10003756324
Saved in:
8
Convenience eating - Spain
In:
Consumer goods Europe
(
2008
)
547
Persistent link: https://www.econbiz.de/10003756325
Saved in:
9
Convenience eating - UK
In:
Consumer goods Europe
(
2008
)
547
Persistent link: https://www.econbiz.de/10003756326
Saved in:
10
Food and drink NPD : a review of key trends - France
In:
Consumer goods Europe
(
2008
)
542
Persistent link: https://www.econbiz.de/10003648364
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