Simply food : the crossroads in front of a new-born food brand
Hakim A. Meshreki; Maha Mourad
| Year of publication: |
2015
|
|---|---|
| Authors: | Meshreki, Hakim A. ; Mourad, Maha |
| Published in: |
Cases on branding strategies and product development : successes and pitfalls. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-7393-9. - 2015, p. 165-177
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Convenience Food | Convenience food | Ägypten | Egypt |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504642