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~language:"eng"
~subject:"Markenführung"
~type:"article"
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Search: subject_exact:"Markenrecht"
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Markenführung
Markenrecht
392
Trademark law
392
Immaterialgüterrechte
124
Intellectual property rights
124
Markenartikel
99
Brand
98
USA
74
United States
74
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54
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52
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52
Patentrecht
52
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50
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41
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36
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36
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34
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33
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trademarks
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Grauer Markt
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China
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Designation of origin
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Herkunftsbezeichnung
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Illegaler Handel
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trademark
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Trademark
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Consumer behaviour
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Petty, Ross D.
5
Wilson, Jeremy M.
4
Lopes, Teresa da Silva
3
Castaldi, Carolina
2
Flikkema, Meindert
2
Krasnikov, Alexander
2
Llerena, Patrick
2
Man, Ard-Pieter de
2
Millot, Valentine
2
Sandner, Philipp
2
Seip, Marcel
2
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1
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1
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1
An, Zhe
1
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1
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1
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1
Block, Jörn
1
Bowrey, Kathy
1
Brison, Natasha T.
1
Cao, Yougen
1
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1
Cerviño, Julio
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Dourado, Bruna
1
Du, Mei
1
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1
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1
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1
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1
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The journal of brand management : an international journal
10
Business history
6
Business horizons
3
Enterprise & society : the international journal of business history
2
Journal of marketing
2
Asia Pacific journal of marketing and logistics
1
Athens journal of business & economics : AJBE
1
Brands and branding
1
Business history review
1
Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Handbook of research on counterfeiting and illicit trade
1
Industry and innovation
1
International journal of law and management : IJLMA
1
International journal of management and marketing research : IJMMR
1
International journal of sports marketing & sponsorship
1
International journal of the economics of business
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of historical research in marketing
1
Journal of macromarketing
1
Journal of management and strategy : JMS
1
Journal of marketing research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
Marketing letters : a journal of research in marketing
1
Measuring business excellence : the journal of organizational performance management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Review of marketing science
1
Seoul journal of economics : SJE
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of corporate finance : contracting, governance and organization
1
The journal of product & brand management
1
Trademarks and their role in innovation, entrepreneurship and industrial organization
1
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ECONIS (ZBW)
54
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1
Unbundling the brand : differentiation and the law in the Brazilian South American tea industry
Lopes, Teresa da Silva
;
Dourado, Bruna
;
Souza, …
- In:
Business history
66
(
2024
)
4
,
pp. 859-883
Persistent link: https://www.econbiz.de/10014580204
Saved in:
2
Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10014555716
Saved in:
3
Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon
;
Lee, Keun
- In:
Seoul journal of economics : SJE
36
(
2023
)
1
,
pp. 113-136
Persistent link: https://www.econbiz.de/10014279636
Saved in:
4
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
5
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
6
Trademarks and the cost of equity capital
Yang, Bin
;
An, Zhe
;
Gao, Xin
;
Li, Donghui
- In:
The journal of corporate finance : contracting, …
83
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014513171
Saved in:
7
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
8
Submarine trademarks
Fink, Carsten
;
Fosfuri, Andrea
;
Helmers, Christian
; …
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
4
,
pp. 818-840
Persistent link: https://www.econbiz.de/10013463317
Saved in:
9
Building brand assets : the role of trademark rights
Krasnikov, Alexander
;
Jayachandran, Satish
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1059-1082
Persistent link: https://www.econbiz.de/10013389289
Saved in:
10
Strategic trademark management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
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