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~language:"eng"
~subject:"Markenführung"
~type_genre:"Book section"
~type_genre:"Guidebook"
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Markenführung
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5,057
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5,055
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4,364
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1,656
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7
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7
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7
Ind, Nicholas
6
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6
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6
Schmitt, Bernd
6
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5
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5
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Hinson, Robert
5
King, Stephen
5
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4
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He, Jiaxun
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Melewar, T. C.
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Nguyen Phong Nguyen
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Sood, Sanjay
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Breazeale, Michael
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Brunninge, Olof
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Clayton, Tony
3
Dall'Olmo Riley, Francesca
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De Chernatony, Leslie
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Dev, Chekitan S.
3
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The Routledge companion to contemporary brand management
29
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
22
Kellogg on branding : the marketing faculty of the Kellogg School of Management
18
Brand management in emerging markets : theories and practice
17
Brands and branding
16
The definitive book of branding
16
Brands : interdisciplinary perspectives
15
Handbook on brand and experience management
15
Strong brands, strong relationships
15
The brand challenge : adapting branding to sectorial imperatives
15
Cases on branding strategies and product development : successes and pitfalls
14
Branded spaces : experience enactments and entanglements
13
Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Competition in higher education branding and marketing : national and global perspectives
12
Psychology of branding
12
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
11
The evolution of brands : from signals of quality to storehouses of trust
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
Brand management ; Vol. 1
10
Branding and sustainable competitive advantage : building virtual presence
10
Consumer brand relationships : meaning, measuring, managing
10
Measuring and managing brands
10
Advancing insights on brand management
9
Brand management ; Vol. 4
9
Brands and brand management : contemporary research perspectives
8
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
8
Kellogg on marketing
8
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
8
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Brand research : [an outcome of the second International Conference on Brand Management]
7
City branding : theory and cases
7
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
7
Design thinking : integrating innovation, customer experience and brand value
7
Flagship marketing : concepts and places
7
Sustainable branding : ethical, social, and environmental cases and perspectives
7
Building corporate identity, image and reputation in the digital era
6
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ECONIS (ZBW)
1,374
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1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Does supply chain collaboration enhance MSMEs' brand image? : a perspective from an emerging economy
Siti Norida Wahab
;
Abu Bakar bin Abdul Hamid
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 138-156)
.
2024
Persistent link: https://www.econbiz.de/10014536314
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3
Technologies of eco-branding of the region's industrial complex
Davidenko, Lyudmila M.
;
Miller, Maxim A.
;
Sherimova, …
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 413-423)
.
2024
Persistent link: https://www.econbiz.de/10014581183
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4
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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5
Corporate social responsibility : authenticity and its impact on consumer behaviour - a multiple regression analysis as a contribution to innovation
management
Sitter, Marie
;
Szillat, Patrick
- In:
Systemic knowledge management and social challenges
,
(pp. 43-75)
.
2023
Persistent link: https://www.econbiz.de/10014468947
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6
Brand resilience : surviving a brand crisis
Copulsky, Jonathan R.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 205-223)
.
2023
Persistent link: https://www.econbiz.de/10014283174
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7
Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 109-133)
.
2023
Persistent link: https://www.econbiz.de/10013543213
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8
Crafting a positioning strategy : capturing the customer mindshare
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 151-166)
.
2023
Persistent link: https://www.econbiz.de/10014283164
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9
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
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10
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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