Crafting a positioning strategy : capturing the customer mindshare
Kevin McTigue
| Year of publication: |
2023
|
|---|---|
| Authors: | McTigue, Kevin |
| Published in: |
Kellogg on marketing : the marketing faculty of the kellog school of management. - Hoboken, New Jersey : Wiley, ISBN 978-1-119-90624-7. - 2023, p. 151-166
|
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014283164