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~language:"eng"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Glossary included"
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Marketing management
Sales promotion
1,149
Verkaufsförderung
1,149
Consumer behaviour
622
Konsumentenverhalten
622
Preismanagement
241
Pricing strategy
241
Einzelhandel
197
Retail trade
197
Advertising effects
121
Werbewirkung
121
Marketingmanagement
109
Online retailing
101
Online-Handel
101
USA
101
United States
101
Theorie
99
Theory
99
Advertising
91
Werbung
90
Brand management
87
Markenführung
87
Beziehungsmarketing
86
Internet marketing
86
Online-Marketing
86
Relationship marketing
86
Rabatt
83
Rebate
83
Ladengestaltung
63
Store design
63
Low-cost strategy
62
Niedrigpreisstrategie
62
Selling
60
Verkauf
59
Salespeople
58
Verkaufspersonal
58
Kundenbindungsprogramm
56
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56
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53
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Jain, Amit
5
Malik, Garima
5
Malshe, Avinash
4
Avdulaj, Jonida
2
Churchill, Gilbert A.
2
Ford, Neil M.
2
Johnson, Jeff S.
2
Johnston, Mark W.
2
Khatib, Jamal A. al-
2
Marshall, Greg W.
2
Sinitsyn, Maxim
2
Sivakumaran, Bharadhwaj
2
Walker, Orville C.
2
Abdullah, Kalthom
1
Abril Barrie, Carmen
1
Abu Bakar bin Abdul Hamid
1
Adefulu, Adesoga
1
Ahn, Taesoo
1
Ahola, Eeva-Katri
1
Al-Habib, Mohammed
1
Alavi, Sascha
1
Almossawi, Mohammed M.
1
Amir, On
1
Amirkhanpour, Monaliz
1
Andrew, Damon P. S.
1
Angowski, Marek
1
Arakal, Jeevan J.
1
Assaf, A. Georges
1
Ataman, M. Berk
1
Baehre, Sven
1
Bailey, Ainsworth Anthony
1
Bakharev, Volodymyr V.
1
Bashabsheh, Amin Ayed Nahar
1
Bhatt, Siddharth
1
Blazeska, Daliborka
1
Boeing, Ricardo
1
Bondaletov, Valery V.
1
Bondaletova, Natalia F.
1
Bonifield, Carolyn M.
1
Bonilla, Celia M.
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Journal of business research : JBR
7
Journal of marketing communications
7
Journal of promotion management : JPM
6
International journal of economic issues : IJEI
4
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
The journal of personal selling & sales management : JPSSM
3
Asia Pacific journal of marketing and logistics
2
Journal of strategic marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Agribusiness : an internat. journal
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Athens journal of business & economics : AJBE
1
Business and Economic Research : BER
1
Business horizons
1
Economics & finance notes
1
European journal of marketing : EJM
1
European research studies
1
Facta Universitatis / Series economics and organization / University of Niš
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International economics & finance journal : (IEFJ)
1
International game theory review
1
International journal of business policy and economics
1
International journal of finance & banking studies : JJFBS
1
International journal of industrial organization
1
International journal of intellectual property management : IJIPM
1
International journal of intelligent enterprise
1
International journal of logistics : research and applications
1
International journal of management concepts and philosophy : IJMCP
1
International journal of management, economics and social sciences : IJMESS
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
International journal of value chain management : IJVCM
1
Inventi impact: retailing & consumer services
1
Journal of African business
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ECONIS (ZBW)
110
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110
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
3
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Saved in:
4
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
5
The influence of publicity and sales promotion on marketing performance in Nigeria
Ogunmuyiwa, Michael Segun
- In:
Athens journal of business & economics : AJBE
8
(
2022
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10012704168
Saved in:
6
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
7
The effect of discount discrepancy on purchase intention : the moderation of justification
Huertas, Melby Karina Zuniga
;
Lepre, Thais Rubia Ferreira
; …
- In:
Management research review
47
(
2024
)
7
,
pp. 1112-1126
Persistent link: https://www.econbiz.de/10014537150
Saved in:
8
Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
Saved in:
9
Omni-channel promotions and their effect on consumer purchase decision
Isravel, Yabesh Abraham Durairaj
;
Lakshmi, B.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 333-349
Persistent link: https://www.econbiz.de/10014442747
Saved in:
10
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
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