//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Bibliografie enthalten"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
International marketing
59
Internationales Marketing
59
Brand management
11
Markenführung
11
Multinationales Unternehmen
10
Transnational corporation
10
USA
10
United States
10
China
9
Cosmetics industry
6
Kosmetikindustrie
6
Consumer behaviour
5
Japan
5
Konsumentenverhalten
5
Deutschland
4
Emerging economies
4
France
4
Frankreich
4
Germany
4
Großbritannien
4
Marketing management
4
Russia
4
Russland
4
Schwellenländer
4
United Kingdom
4
Beziehungsmarketing
3
Brand image
3
Denmark
3
Dänemark
3
Einzelhandel
3
Globalisierung
3
Globalization
3
High technology
3
Hochtechnologie
3
India
3
Indien
3
Innovation
3
International management
3
Internationales Management
3
more ...
less ...
Type of publication
All
Article
Book / Working Paper
13
Type of publication (narrower categories)
All
Bibliografie enthalten
Case study
Article in journal
323
Aufsatz in Zeitschrift
323
Aufsatz im Buch
75
Book section
75
Reprint
12
Fallstudie
4
Conference paper
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Elektronischer Datenträger
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
German
1
Author
All
Arnone, Laurent
1
Boireau, Nathalie
1
Chiu, Hui-yun
1
Colot, Olivier
1
Croquet, Mélanie
1
Geerts, Angy
1
Gram, Malene
1
Kreutzer, Ralf T.
1
La Ville, Valérie-Inès de
1
Lin, Hsiao-wen
1
Pozniak, Laetitia
1
Rampnoux, Olivier
1
Roux, André le
1
Yu, Chwo-ming Joseph
1
more ...
less ...
Published in...
All
Global journal of business research : GJBR
1
Globalism and regional economy
1
International marketing in rapidly changing environments
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Global marketing strategy of one of the world's leaders in printing technology, "Heidelberger Druckmaschinen" : a case study
Kreutzer, Ralf T.
- In:
Globalism and regional economy
,
(pp. 211-245)
.
2014
Persistent link: https://www.econbiz.de/10010204513
Saved in:
2
Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries
Yu, Chwo-ming Joseph
;
Lin, Hsiao-wen
;
Chiu, Hui-yun
- In:
International marketing in rapidly changing environments
,
(pp. 127-160)
.
2013
Persistent link: https://www.econbiz.de/10010204780
Saved in:
3
Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment
Gram, Malene
;
La Ville, Valérie-Inès de
;
Roux, André le
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10003952954
Saved in:
4
Company managed virtual communities in global brand strategy
Arnone, Laurent
;
Colot, Olivier
;
Croquet, Mélanie
; …
- In:
Global journal of business research : GJBR
4
(
2010
)
2
,
pp. 97-112
Persistent link: https://www.econbiz.de/10003955503
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->