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~language:"eng"
~subject:"Online-Handel"
~type:"article"
~type_genre:"Fallstudie"
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Online-Handel
Viral marketing
21
Virales Marketing
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International journal of electronic business
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
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2
The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
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3
Linking order fulfillment performance to referrals in online retailing : an empirical analysis
Griffis, Stanley E.
;
Rao, Shashank
;
Goldsby, Thomas J.
; …
- In:
Journal of business logistics : JBL
33
(
2012
)
4
,
pp. 279-294
Persistent link: https://www.econbiz.de/10009709112
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4
The visible hand? : demand effects of recommendation networks in electronic markets
Oestreicher-Singer, Gal
;
Sundararajan, Arun
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 1963-1981
Persistent link: https://www.econbiz.de/10009679763
Saved in:
5
Double learning : who ist learning from online reviews?
He, Ling
;
Liu, Ling
;
Qin, Li
;
McCartney, Mark
- In:
International journal of electronic business
9
(
2011
)
4
,
pp. 362-375
Persistent link: https://www.econbiz.de/10009405046
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