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~language:"eng"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Government document"
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Pitt, Leyland F.
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Rita, Paulo
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Agnihotri, Raj
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Qiu, Liangfei
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Flavián Blanco, Carlos
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Tan, Yong
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Bigné Alcañiz, J. Enrique
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Dennis, Alan
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Laurell, Christofer
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Dhir, Amandeep
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Ruyter, Ko de
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Casaló, Luis V.
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Stephen, Andrew T.
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Thaichon, Park
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Hinz, Oliver
12
Lu, Yaobin
12
Luo, Xin
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Sandström, Christian
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Saxton, Gregory D.
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Berthon, Pierre R.
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Etter, Michael
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Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
85
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of open innovation : technology, market, and complexity
55
Corporate communications : an international journal
52
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ECONIS (ZBW)
11,399
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1
The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau
;
Henninger, Claudia E.
;
Boardman, Rosy
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 155-180
Persistent link: https://www.econbiz.de/10014529992
Saved in:
2
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
3
All by myself : examining social media's effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression
Tan, Caroline S. L.
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 659-684
Persistent link: https://www.econbiz.de/10014482727
Saved in:
4
Analyzing the effect of user-generated content on studio performance : a combined approach
Liu, Yang
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
4
,
pp. 2228-2248
Persistent link: https://www.econbiz.de/10014537244
Saved in:
5
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
6
Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model
Chidambaram, Vijayabanu
;
Rana, Nripendra P.
;
Parayitam, …
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10014468177
Saved in:
7
Antecedents of intention to use social media for virtual events
Choon Ling Kwek
;
Siew Cheng Lee
;
Shee Ping Lee
;
Hwee …
- In:
Journal of information & knowledge management : JIKM
23
(
2024
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014534074
Saved in:
8
Are financial stocks driven by substantive factors or virtual factors? : comparing Taiwan and China markets
Ho, Chi Ming
- In:
Panoeconomicus
71
(
2024
)
1
,
pp. 95-118
Persistent link: https://www.econbiz.de/10014485290
Saved in:
9
Are your students aware of social media wellness? : a necessary macromarketing curriculum extension
Anderson, Kelley Cours
;
Zmich, Louis J.
;
Mertz, Breanne A.
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10014584726
Saved in:
10
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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