Antecedents of intention to use social media for virtual events
Year of publication: |
2024
|
---|---|
Authors: | Choon Ling Kwek ; Siew Cheng Lee ; Shee Ping Lee ; Hwee Ling Siek ; Kay Hooi Keoy ; Cherukuri, Aswani Kumar |
Published in: |
Journal of information & knowledge management : JIKM. - Singapore : World Scientific Publ., ISSN 0219-6492, ZDB-ID 2115864-2. - Vol. 23.2024, 1, Art.-No. 2350063, p. 1-26
|
Subject: | attitude | intention to use social media | Theory of planned behaviour (TPB) | top management support | trust | Social Web | Social web | Verbrauchereinstellung | Consumer attitudes | Vertrauen | Confidence | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Innovationsakzeptanz | Innovation adoption |
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