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~language:"eng"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Handbuch"
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4,979
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4,871
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2,297
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2,281
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2,259
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1,835
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1,368
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1,362
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1,362
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1,337
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1,274
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1,100
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1,083
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6
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6
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5
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5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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Handbook of social media management : value chain and business models in changing media markets
39
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on integrating social media into strategic marketing
21
Analyzing the strategic role of social networking in firm growth and productivity
19
The SAGE handbook of social media marketing
18
Premier reference source
17
Information diffusion management and knowledge sharing ; volume 2
15
Organizations and social networking : utilizing social media to engage consumers
15
Strategic customer relationship management in the age of social media
14
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
13
Social media in strategic management
13
Social media listening and monitoring for business applications
13
The Routledge companion to digital consumption
13
Web 2.0 : the business model
13
Computer-mediated marketing strategies : social media and online brand communities
12
Consumer psychology in a social media world
12
Springer eBook Collection
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Digital Business in Africa : Social Media and Related Technologies
11
Handbook of research on business social networking ; Vol. 2
11
Harnessing the power of social media and web analytics
11
E-collaboration ; Vol. 1
10
Social media for knowledge management applications in modern organizations
10
The behavioral enterprise
10
The dark side of social media : a consumer psychology perspective
10
Corporate social responsibility in the digital age
9
Customer relationship management and the social and semantic web : enabling cliens conexus
9
Digital and social media marketing : a results-driven approach
9
E-marketing ; Vol. 1
9
Ethical practice of social media in public relations
9
How to succeed in the digital age : strategies from 17 top managers
9
Knowledge management 2.0 : organizational models and enterprise strategies
9
The political economy of social media
9
The strategic enterprise
9
Digital advertising : theory and research
8
Handbook of research on business social networking ; Vol. 1
8
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
8
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ECONIS (ZBW)
2,297
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1
Human Privacy in Virtual and Physical Worlds : Multidisciplinary Perspectives
Lacity, Mary Cecelia
(
ed.
);
Coon, Lynda
(
ed.
)
-
2024
the modern
world
, political, social, and technological structures increasingly violate human privacy in physical and …
Persistent link: https://www.econbiz.de/10014535180
Saved in:
2
Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie
;
Beck, Chiara
- In:
Zukunft des Marketings
,
(pp. 57-76)
.
2023
opportunities in the Metaverse. However, there is great uncertainty regarding effective strategies in this new "
world
". As research …
Persistent link: https://www.econbiz.de/10014516198
Saved in:
3
The political economy of social media
Campante, Filipe R.
(
ed.
);
Durante, Ruben
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014443862
Saved in:
4
Information security policy : conditions, threats and implementation in the international environment$dedited by Piotr Bajor
Bajor, Piotr
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014580448
Saved in:
5
The transition to illiberal democracy economic drivers and consequences : edited by Assaf Razin
Razin, Asaf
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014576024
Saved in:
6
Designing reputation mechanisms for online labor platforms : an empirical study
Bagnoud, Alexandre
;
Pätzmann, Lena-Marie
;
Back, Andrea
- In:
Towards Digital and Sustainable Organisations : People, …
,
(pp. 183-200)
.
2024
Persistent link: https://www.econbiz.de/10014543749
Saved in:
7
Reveal the characteristics and commercial value of public opinion dissemination in the big data era : take the internet community Zhihu as an example
Yu, Benhai
;
Ni, Yufan
- In:
Internet finance and digital economy : advances in …
,
(pp. 765-780)
.
2024
Persistent link: https://www.econbiz.de/10014534688
Saved in:
8
Navigating the digital landscape : understanding customer behaviour in the online
world
Singh, Nripendra
(
ed.
);
Kansra, Pooja
(
ed.
); …
-
2024
-
First edition
become imperative to understand customer behaviour in the digital
world
- the chapter authors in Navigating the Digital …
Persistent link: https://www.econbiz.de/10014578174
Saved in:
9
Online Education During COVID-19 and Beyond : Opportunities, Challenges and Outlook
Puiu, Silvia
(
ed.
);
Idowu, Samuel O.
(
ed.
)
-
2024
different parts of the
world
. In this context, it explores the attitudes and perceptions of stakeholders, such as students …
Persistent link: https://www.econbiz.de/10014515501
Saved in:
10
The Changing
World
of Mobile Communications : 5G, 6G and the Future of Digital Services
Ahokangas, Petri
(
ed.
);
Aagaard, Annabeth
(
ed.
)
-
2024
This open access book from the
world
’s first 6G Flagship research program at the University of Oulu, Finland, provides …
Persistent link: https://www.econbiz.de/10014415158
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