Navigating the digital landscape : understanding customer behaviour in the online world
Year of publication: |
2024 ; First edition
|
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Other Persons: | Singh, Nripendra (ed.) ; Kansra, Pooja (ed.) ; Gupta, S. L. (ed.) |
Publisher: |
Leeds : Emerald Publishing |
Subject: | Konsumentenverhalten | Consumer behaviour | Konsumentenpräferenzen | Consumer preferences | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Künstliche Intelligenz | Artificial intelligence | Digitalisierung | Digitization | Coronavirus |
Extent: | 1 Online-Ressource (xvii, 230 Seiten) Illustrationen, Diagramme |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Notes: | Includes bibliographical references and index. - Print version record |
ISBN: | 978-1-83549-272-7 ; 978-1-83549-274-1 ; 978-1-83549-273-4 |
Other identifiers: | 10.1108/9781835492727 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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