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~language:"eng"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Search: subject_exact:"Personalwerbung"
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United States
HR marketing
448
Personalmarketing
448
Personalbeschaffung
165
Recruitment
165
Corporate reputation
147
Firmenimage
147
Personalmanagement
137
Human Resource Management
136
Brand management
106
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106
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80
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70
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70
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59
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59
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49
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employer branding
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1
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Fisch, Christian
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1
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Academy of Management journal : AMJ
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Human resource development quarterly
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Human resource management
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Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
2
Applied economics
1
Business horizons
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European journal of marketing : EJM
1
Handbook of research on effective marketing in contemporary globalism
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Health marketing quarterly
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Human resource development international : enhancing performance, learning and integrity
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International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
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Journal of family business strategy
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Managing service quality : MSQ ; an international journal
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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The international journal of human resource management
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ECONIS (ZBW)
33
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1
Advance 'em to attract 'em : how promotions influence applications in internal talent markets
Keller, JR
;
Dlugos, Kathryn
- In:
Academy of Management journal : AMJ
66
(
2023
)
6
,
pp. 1831-1859
Persistent link: https://www.econbiz.de/10014448726
Saved in:
2
Employer attractiveness : a study into the link between demographics of jobseekers and reasons for applying for a position
Chandler, Nick
- In:
Journal of HRM - human resource management
22
(
2019
)
1
,
pp. 30-45
Persistent link: https://www.econbiz.de/10012215078
Saved in:
3
When and how frontline service employee authenticity influences purchase intentions
Matthews, Lynn
;
Eilert, Meike
;
Carlson, Les
;
Gentry, Jim
- In:
Journal of business research : JBR
114
(
2020
),
pp. 111-123
Persistent link: https://www.econbiz.de/10012257471
Saved in:
4
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
5
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
6
Who prefers working in family firms? : an exploratory study of individuals' organizational preferences across 40 countries
Block, Jörn
;
Fisch, Christian
;
Lau, James
;
Obschonka, …
- In:
Journal of family business strategy
7
(
2016
)
2
,
pp. 65-74
Persistent link: https://www.econbiz.de/10011509078
Saved in:
7
In-store design and marketing effects : taking account of the influence of servicescape design upon retail brand frontline employees
Kearney, Treasa
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 193-217)
.
2016
Persistent link: https://www.econbiz.de/10011582614
Saved in:
8
The role of internal marketing on employees' perceived job performance in an Asian integrated resort
Ieong, Chi Ying
;
Lam, Desmond
- In:
Journal of hospitality marketing & management
25
(
2016
)
5/6
,
pp. 589-612
Persistent link: https://www.econbiz.de/10011578861
Saved in:
9
Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Hume, Craig
;
Hume, Margee
- In:
Handbook of research on effective marketing in …
,
(pp. 104-127)
.
2014
Persistent link: https://www.econbiz.de/10010403491
Saved in:
10
How to become an employer of choice : transforming employer brand associations into employer first-choice brands
Rampl, Linn Viktoria
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1486-1504
Persistent link: https://www.econbiz.de/10010433908
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