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~language:"eng"
~subject:"Viral marketing"
~type_genre:"Case study"
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Search: subject_exact:"Internet shopping"
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Viral marketing
Online retailing
68
Online-Handel
68
Beziehungsmarketing
11
Business model
11
Geschäftsmodell
11
Relationship marketing
11
Consumer behaviour
9
Electronic Commerce
9
Konsumentenverhalten
9
USA
9
United States
9
E-commerce
8
Amazon.com Inc.
6
Book trade
6
Buchhandel
6
China
6
Deutschland
5
Digitalisierung
5
Digitization
5
Germany
5
Internet marketing
5
Online-Marketing
5
Strategic management
5
Strategisches Management
5
Virales Marketing
5
Business start-up
4
Electronic Shopping
4
Innovation adoption
4
Innovationsakzeptanz
4
KMU
4
Personalisierung
4
Personalization
4
SME
4
Social Web
4
Social web
4
Unternehmensgründung
4
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Einzelhandel
3
Erfolgsfaktor
3
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Brüggen, Elisabeth C.
1
Cui, Geng
1
Friedman, Mike
1
Goldsby, Thomas J.
1
Griffis, Stanley E.
1
Guo, Xiaoning
1
He, Ling
1
Iyengar, Deepak
1
Liu, Ling
1
Ludwig, Stephan
1
Lui, Hon-kwong
1
McCartney, Mark
1
Oestreicher-Singer, Gal
1
Qin, Li
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Rao, Shashank
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Ruyter, Ko de
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Sundararajan, Arun
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Wetzels, Martin
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International journal of electronic business
1
International journal of electronic commerce : IJEC
1
Journal of business logistics : JBL
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
5
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1
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
2
The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
Saved in:
3
Linking order fulfillment performance to referrals in online retailing : an empirical analysis
Griffis, Stanley E.
;
Rao, Shashank
;
Goldsby, Thomas J.
; …
- In:
Journal of business logistics : JBL
33
(
2012
)
4
,
pp. 279-294
Persistent link: https://www.econbiz.de/10009709112
Saved in:
4
The visible hand? : demand effects of recommendation networks in electronic markets
Oestreicher-Singer, Gal
;
Sundararajan, Arun
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 1963-1981
Persistent link: https://www.econbiz.de/10009679763
Saved in:
5
Double learning : who ist learning from online reviews?
He, Ling
;
Liu, Ling
;
Qin, Li
;
McCartney, Mark
- In:
International journal of electronic business
9
(
2011
)
4
,
pp. 362-375
Persistent link: https://www.econbiz.de/10009405046
Saved in:
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