//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~subject:"Virales Marketing"
~subject:"Web 2.0-Technologien"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social web"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Web 2.0-Technologien
Social Web
114
Social web
113
Social Media
28
Theorie
22
Theory
22
Deutschland
18
Germany
17
Internet marketing
14
Online-Marketing
14
Soziales Netzwerk
14
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
11
Relationship marketing
11
Viral marketing
10
Web 2.0 technologies
10
Brand management
9
Information dissemination
9
Informationsverbreitung
9
Kommunikation
9
Markenführung
9
World Wide Web 2.0
9
Betriebliches Informationssystem
8
Electronic Commerce
8
Innovationsmanagement
8
Produktentwicklung
8
Social network
8
Verbraucherverhalten
8
Business intelligence system
7
Data protection
7
Datenschutz
7
Innovation management
7
Markenpolitik
7
New product development
7
Soziale Software
7
Unternehmen
7
Customer integration
6
E-commerce
6
more ...
less ...
Online availability
All
Free
6
Undetermined
2
Type of publication
All
Book / Working Paper
20
Type of publication (narrower categories)
All
Thesis
Article in journal
2,005
Aufsatz in Zeitschrift
2,005
Aufsatz im Buch
274
Book section
274
Graue Literatur
81
Non-commercial literature
81
Arbeitspapier
66
Working Paper
66
Collection of articles of several authors
36
Sammelwerk
36
Hochschulschrift
30
Ratgeber
25
Case study
23
Fallstudie
23
Guidebook
23
Conference paper
20
Konferenzbeitrag
20
Aufsatzsammlung
17
Collection of articles written by one author
7
Konferenzschrift
7
Sammlung
7
Conference proceedings
4
Lehrbuch
4
Textbook
2
Handbook
1
Handbuch
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
German
20
Author
All
Arnhold, Ulrike
1
Baum, Daniela
1
Baur, Aaron Wolfgang
1
Caprano, Cornelia
1
Ernst, Markus
1
Goyal, Tarun
1
Hildebrand, Christian
1
Lunze, Torsten
1
Nee, Ines
1
Opuszko, Marek
1
Räth, Philip Christian Salomon
1
Schmitz, Christoph
1
Schmitz-Justen, Felix
1
Seebach, Christoph
1
Sprenger, Timm O.
1
Stephan, Philipp
1
Tanase, Dorian
1
Thomsen, Jennifer
1
Völkel, Max
1
Wiesner, Anja
1
more ...
less ...
Institution
All
Friedrich-Schiller-Universität Jena
1
Published in...
All
Electronic commerce & digital markets : ecm
1
Gabler research / Innovatives Markenmanagement
1
Innovatives Markenmanagement
1
Reihe: Marketing : MAR
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Source
All
ECONIS (ZBW)
20
Showing
11
-
20
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Online social networks: on the role and relevance of network ties
Opuszko, Marek
-
2013
Persistent link: https://www.econbiz.de/10010231218
Saved in:
12
The role of electronic word of mouth marketing in new product launch
Thomsen, Jennifer
-
2012
Persistent link: https://www.econbiz.de/10009664309
Saved in:
13
Business agility and social media : a sensing perspective
Seebach, Christoph
-
2012
Persistent link: https://www.econbiz.de/10010198308
Saved in:
14
Essays on Web 2.0 in organizations with an empirical focus on Wikis
Räth, Philip Christian Salomon
-
2012
Persistent link: https://www.econbiz.de/10010226198
Saved in:
15
Effectiveness of social media communication : an empirical analysis of key performance drivers
Caprano, Cornelia
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011586069
Saved in:
16
User generated branding : integrating user generated content into brand management
Arnhold, Ulrike
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003939865
Saved in:
17
Opinion leadership and influence in online environments
Wiesner, Anja
-
2009
Persistent link: https://www.econbiz.de/10003851846
Saved in:
18
Consumer reviews and social media marketing
Baum, Daniela
-
2014
-
1. ed.
Persistent link: https://www.econbiz.de/10010488091
Saved in:
19
Self-organized collaborative knowledge management
Schmitz, Christoph
-
2007
Persistent link: https://www.econbiz.de/10003570396
Saved in:
20
Use of social media in innovation management : conceptual background and selected empirical and theoretical aspects
Ernst, Markus
-
2013
Persistent link: https://www.econbiz.de/10010204364
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->