Effectiveness of social media communication : an empirical analysis of key performance drivers
Cornelia Caprano
| Year of publication: |
September 2016 ; 1. Auflage
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|---|---|
| Authors: | Caprano, Cornelia |
| Publisher: |
Lohmar : Eul Verlag |
| Subject: | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Werbewirkung | Advertising effects | Marketing-Mix | Kommunikation | Social Media | Effizienzanalyse |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XVII, 131 Seiten Illustrationen 21 cm, 232 g |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. Band 77 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, University of Zürich, 2015 |
| ISBN: | 978-3-8441-0478-3 ; 3-8441-0478-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011586069