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~type_genre:"Article in journal"
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Search: subject_exact:"Umbrella brand"
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Brand architecture
313
Markenarchitektur
313
Brand management
251
Markenführung
251
Corporate reputation
164
Firmenimage
164
Brand image
82
Markenimage
82
Corporate culture
77
Unternehmenskultur
77
Brand
68
Markenartikel
67
Consumer behaviour
61
Konsumentenverhalten
61
Corporate Social Responsibility
47
Corporate social responsibility
47
Marketing management
44
Marketingmanagement
44
Public relations
44
Öffentlichkeitsarbeit
44
Corporate branding
40
Beziehungsmarketing
23
Relationship marketing
23
Stakeholder
23
Corporate brand
22
Cultural heritage
21
Kulturgüter
21
Reputation
21
corporate branding
19
B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
17
Supplier relationship management
17
Business ethics
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Unternehmensethik
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Corporate identity
14
Großbritannien
14
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14
corporate brand
14
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Balmer, John M. T.
24
Melewar, T. C.
11
Merrilees, Bill
7
Miller, Dale
7
Abratt, Russell
6
Bang, Nguyen
6
Burghausen, Mario
6
Chen, Weifeng
6
Iglesias, Oriol
6
Sharifah Faridah Syed Alwi
6
Anisimova, Tatiana
5
Balmer, John M.T.
5
Ind, Nicholas
5
Mingione, Michela
5
Dev, Chekitan S.
4
Juntunen, Mari
4
Kleyn, Nicola
4
Rindell, Anne
4
Barnier, Virginie de
3
Cooper, Holly
3
Greyser, Stephen A.
3
Kernstock, Joachim
3
Navare, Jyoti
3
Otubanjo, Olutayo
3
Podnar, Klement
3
Sarkar, Soumya
3
Singh, Jaywant
3
Urde, Mats
3
Bargenda, Angela
2
Baumgarth, Carsten
2
Biraghi, Silvia
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Bravo, Rafael
2
Brexendorf, Tim Oliver
2
Brunninge, Olof
2
Chang, Aihwa
2
Chapleo, Chris
2
Chiang, Hsu-hsin
2
Crisafulli, Benedetta
2
Davies, Gary
2
De Roeck, Kenneth
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The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Corporate reputation review : an international journal
6
Marketing intelligence & planning
6
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Scandinavian journal of management
3
The marketing review
3
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JOBE
2
Journal of marketing for higher education
2
Journal of the Academy of Marketing Science
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The IUP journal of brand management : IJBRM
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Agribusiness : an internat. journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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ECONIS (ZBW)
314
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71
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
72
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
73
"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of business research : JBR
117
(
2020
),
pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
Saved in:
74
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
75
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
76
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
77
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
78
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
79
Corporate brand value and cash holdings
Bharadwaj, Neeraj
;
Hanssens, Dominique M.
;
Rao, Ramesh K.
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 408-420
Persistent link: https://www.econbiz.de/10012298809
Saved in:
80
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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