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~language:"eng"
~type_genre:"Bibliographie"
~type_genre:"Sammlung"
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Search: subject_exact:"Markenpolitik"
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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2
Revitalizing brands and brand portfolios : essays on brand and brand portfolio management strategies
Depecik, Barış Erman
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2016
Persistent link: https://www.econbiz.de/10011641309
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3
Property brand management : applying causal analysis to develop a strategic management tool for office property brands
Pfrang, Dominique C.
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2015
Persistent link: https://www.econbiz.de/10011344753
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4
Managing brands in the digital era
Gräve, Jan-Frederik
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2019
Persistent link: https://www.econbiz.de/10012103146
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5
The interdependence between business development and brand management
Thaler, Verena
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2018
Persistent link: https://www.econbiz.de/10011764253
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6
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
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2015
Persistent link: https://www.econbiz.de/10010493101
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7
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505798
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8
Dedicated followers of fashion : an economic geographic analysis of the Swedish fashion industry
Hauge, Atle
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2007
Persistent link: https://www.econbiz.de/10003650038
Saved in:
9
Essays on price dynamics
Hong, Gee Hee
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2012
Persistent link: https://www.econbiz.de/10011818559
Saved in:
10
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
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2010
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3. ed.
Persistent link: https://www.econbiz.de/10004505116
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