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~type_genre:"Book section"
~type_genre:"Directory"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Mulken, Margot van
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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International advertising and communication : current insights and empirical findings
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Advertising in developing and emerging countries : the economic, political and social context
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Business strategies for economies in transition : book of readings on CEE countries
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Challenges in an age of dis-engagement
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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Breaking new ground in theory and practice
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Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
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Enhancing knowledge development in marketing ; Vol. 21
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Handbook of media economics ; Volume 1A
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
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Legal and business aspects of the magazine industry 1984
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Measuring market power
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Medien im Marketing : Optionen der Unternehmenskommunikation
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Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
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New approaches to discourse and business communication
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Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
1
Promotional culture and convergence : markets, methods, media
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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ECONIS (ZBW)
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11
Violence in advertising : a multilayered content analysis
Jones, Tim
;
Cunningham, Peggy H.
;
Gallagher, Katherine
- In:
Advertising and violence : concepts and perspectives
,
(pp. 255-289)
.
2015
Persistent link: https://www.econbiz.de/10010498499
Saved in:
12
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Advertising and violence : concepts and perspectives
,
(pp. 23-41)
.
2015
Persistent link: https://www.econbiz.de/10010498568
Saved in:
13
Intermedia effects for appropriate/inappropriate print and internet stimuli
Rodgers, Shelly
- In:
Advertising, promotion, and new media
,
(pp. 51-67)
.
2015
Persistent link: https://www.econbiz.de/10011708653
Saved in:
14
Images of motherhood : food advertising in Good Housekeeping magazine 1950-2010
Marshall, David William
;
Hogg, Margaret
;
Davis, Teresa
; …
- In:
Motherhoods, markets and consumption : the making of …
,
(pp. 116-128)
.
2014
Persistent link: https://www.econbiz.de/10010254773
Saved in:
15
Brand positioning through print advertising
Xu, JuanJuan
;
Bao, Yeqing
;
Landry, Timothy D.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 155-164)
.
2014
Persistent link: https://www.econbiz.de/10010417735
Saved in:
16
Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Langner, Tobias
;
Fischer, Alexander
;
Brune, Philipp
- In:
The changing roles of advertising : [extended versions …
,
(pp. 19-27)
.
2013
Persistent link: https://www.econbiz.de/10009773065
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17
Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van
;
Mulken, Margot van
;
Nedertigt, Ulrike
- In:
The changing roles of advertising : [extended versions …
,
(pp. 351-364)
.
2013
Persistent link: https://www.econbiz.de/10009773933
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18
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
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19
An examination of the current usage of probability markers in print advertising : a content analysis
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
The changing roles of advertising : [extended versions …
,
(pp. 299-312)
.
2013
Persistent link: https://www.econbiz.de/10009773953
Saved in:
20
Media convergence and newspapers
Lee, Daniel
;
Hackley née Tiwsakul, Rungpaka Amy
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 151-172)
.
2013
Persistent link: https://www.econbiz.de/10014567860
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