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~type_genre:"Case study"
~type_genre:"Guidebook"
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Search: subject_exact:"Celebrity-Werbung"
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Celebrity endorsement
9
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Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation
Hussain, Shahzeb
- In:
Building corporate identity, image and reputation in …
,
(pp. 515-533)
.
2022
Persistent link: https://www.econbiz.de/10012609422
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2
Ethics and celebrity advertising : cases in the Indian advertising industry
Singh, Gurbir
;
Mishra, Abhishek
- In:
Ethical branding and marketing : cases and lessons
,
(pp. 173-184)
.
2019
Persistent link: https://www.econbiz.de/10012033798
Saved in:
3
Celebrity, convergence and transformation
Brownlie, Douglas
(
ed.
);
Hewer, Paul
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011708922
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4
The Kim Kardashian principle : why shameless sells (and how to do it right)
Sehdev, Jeetendr
-
2017
-
First edition
Persistent link: https://www.econbiz.de/10011617772
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5
The role of commodified celebrities in children's moral development : the case of David Beckham
Wicks, Patricia Gayá
;
Nairn, Agnès
;
Griffin, Christine
- In:
Brands : interdisciplinary perspectives
,
(pp. 242-267)
.
2015
Persistent link: https://www.econbiz.de/10010478958
Saved in:
6
Brand mascots : and other marketing animals
Brown, Stephen
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010378957
Saved in:
7
Economic value of celebrity endorsements : Tiger Woods' impact on sales of Nike golf balls
Chung, Kevin Y. C.
;
Derdenger, Timothy P.
;
Srinivasan, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10009736690
Saved in:
8
Under Armour's founder on learning to leverage celebrity endorsements
Plank, Kevin
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 45-48
Persistent link: https://www.econbiz.de/10009549686
Saved in:
9
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
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