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~language:"eng"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
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Marketing
266
Marketingmanagement
65
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61
Strategisches Management
38
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26
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23
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23
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22
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18
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18
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Foroudi, Pantea
5
Piercy, Nigel
5
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4
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4
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3
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3
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3
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3
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3
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3
Kerin, Roger A.
3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
Fachtagung Business Geographics <2000, Salzburg>
1
George Routledge & Sons <London>
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1
Institute of Practitioners in Advertising <London>
1
International Association of Business Communicators
1
Logos Verlag Berlin
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Mahawitthayalai Hokankha Thai
1
National Institute of Rural Development
1
RWTH Aachen
1
Tectum Verlag
1
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1
Walter de Gruyter GmbH & Co. KG
1
World Advertising Research Center <Henley-on-Thames>
1
Zentrum für Geographische Informationsverarbeitung <Salzburg>
1
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Building corporate identity, image and reputation in the digital era
8
Entrepreneurship marketing : principles and practice of SME marketing
7
Cases on innovations in educational marketing : transnational and technological strategies
3
Corporate social responsibility in the digital age
2
Ethics in marketing : international cases and perspectives
2
Wissenschaft & Praxis
2
A Shadow Lawn Press book
1
AccessMM-Reihe Grundlagen
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
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1
Always learning
1
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1
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1
Case studies series / National Institute of Rural Development
1
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1
Cases on business and management in the MENA region : new trends and opportunities
1
Closed-loop supply chains : new developments to improve the sustainability of business practices
1
Communication series
1
Cranfield on corporate sustainability
1
E-marketing ; Vol. 3
1
Economic & social affairs
1
Edward Elgar E-Book Archive
1
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1
European journal of marketing : EJM
1
Financial series
1
Framing the global book series
1
HRM and marketing orientation in the new era
1
Handbook of research on applied AI for international business and marketing applications
1
Handbooks in economics
1
Handbooks of communication science
1
Harvard business review : HBR
1
Haworth series in segmented, targeted, and customized marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of technology marketing : IJTMkt
1
International review of entrepreneurship : IRE
1
Jossey-Bass business & management series
1
Journal of East European management studies : JEEMS
1
Journal of business case studies
1
Journal of business market management : jbm
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ECONIS (ZBW)
266
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1
UTCC international journal of business and economics : IJBE
Mahawitthayalai Hokankha Thai
-
Bangkok : 168 Printing Co., Ltd.
;
2009-[?]: Bangkok : …
-
Volume 1, number 1 (June 2009)-volume 13, number 3 …
Persistent link: https://www.econbiz.de/10012060913
Saved in:
2
Behavioural research for marketing : a practitioner's handbook
Adams, Julian
-
2023
Persistent link: https://www.econbiz.de/10014022373
Saved in:
3
Essentials of marketing
Martin, Jane
;
Blythe, Jim
-
2023
-
Eighth edition
Persistent link: https://www.econbiz.de/10013435287
Saved in:
4
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
5
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
6
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
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7
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
8
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
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9
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
10
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
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