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1980-2012
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Park, Dooyeon
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Evans, Nathaniel J.
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Park, Jung Hwan
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Journal of current issues and research in advertising : JCIRA
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Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
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2
Replication in advertising research, 1980 - 2012 : a longitudinal analysis of leading advertising journals
Park, Jung Hwan
;
Venger, Olesya
;
Park, Dooyeon
;
Reid, …
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10011304686
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