Rosenbaum, Mark S.; Losada-Otalora, Mauricio; … - In: Journal of Service Theory and Practice 30 (2018) 4/5, pp. 483-505
Purpose: The purpose of this paper is to explore black market retailing, with a focus on Colombia’s San Andresitos. Design/methodology/approach: The authors use grounded theory methodology to develop a theoretical framework that explains how consumers rationalize their acceptance, rejection,...