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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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USB Cologne (EcoSocSci)
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict Evangelista
-
2007
Persistent link: https://www.econbiz.de/10004284774
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Special issue on marketing modeling on the threshold of the 21st century
Steenkamp, Jan-Benedict Evangelista
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
17,2/3
(
2000
)
Persistent link: https://www.econbiz.de/10004708815
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