Special issue on marketing modeling on the threshold of the 21st century
ed. Jan-Benedict E. M. Steenkamp
| Alternative title: | On marketing modeling on the threshold of the 21st century Marketing modeling on the threshold of the 21st century |
|---|---|
| Year of publication: |
2000
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| Other Persons: | Steenkamp, Jan-Benedict Evangelista (contributor) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 17,2/3
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| Publisher: |
Amsterdam : Elsevier |
| Subject: | Marketingmodell | Aufsatzsammlung |
| Extent: | VIII S., S. 99 - 253 |
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| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004708815