Private label strategy : how to meet the store brand challenge
Year of publication: |
2007
|
---|---|
Authors: | Kumar, Nirmalya ; Steenkamp, Jan-Benedict Evangelista |
Publisher: |
Boston, Mass. : Harvard Business School Pr. |
Subject: | Markenname | Marketing | Brand name products |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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The making of a name : the inside story of the brands we buy
Rivkin, Steve, (2004)
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Danesi, Marcel, (2006)
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Brandsimple : how the best brands keep it simple and succeed
Adamson, Allen P., (2006)
- More ...
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Product quality : an investigation into the concept and how it is perceived by consumers
Steenkamp, Jan-Benedict Evangelista, (1989)
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Special issue on marketing modeling on the threshold of the 21st century
Steenkamp, Jan-Benedict Evangelista, (2000)
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The nature and consequences of marketing channel intermediary commitment
Kumar, Nirmalya, (1994)
- More ...