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Wieser, Verena E.
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Hemetsberger, Andrea
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Charismatic entrainment : how brand leaders and consumers co-create charismatic authority in the marketplace
Wieser, Verena E.
;
Luedicke, Marius K.
;
Hemetsberger, Andrea
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 731-751
Persistent link: https://www.econbiz.de/10012799041
Saved in:
2
Value cocreation at sport events
Grohs, Reinhard
;
Wieser, Verena E.
;
Pristach, Matthias
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10012256470
Saved in:
3
Public brand auditing : a pathway to brand accountability
Gabl, Sabrina
;
Wieser, Verena E.
;
Hemetsberger, Andrea
-
2017
Persistent link: https://www.econbiz.de/10011593003
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