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Search: subject:"Marketing-Sales Cooperation"
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Digital selling : organizational and managerial influences for frontline readiness and effectiveness
Mullins, Ryan
;
Agnihotri, Raj
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 800-821
Persistent link: https://www.econbiz.de/10013389435
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The interface between marketing and sales : the state of the art and a research agenda
Radtke, Sören A.
;
Paul, Marian E.
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012600949
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