Digital selling : organizational and managerial influences for frontline readiness and effectiveness
Ryan Mullins, Raj Agnihotri
| Year of publication: |
2022
|
|---|---|
| Authors: | Mullins, Ryan ; Agnihotri, Raj |
| Subject: | Digital selling | Digital selling readiness | Managerial influence tactics | Marketing-sales cooperation | Psychological climate | Verkauf | Selling | Digitalisierung | Digitization | Organisatorischer Wandel | Organizational change |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00836-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389435