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Search: subject:"Mental simulation"
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Consumer behaviour
26
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26
Simulation
23
Mental simulation
19
mental simulation
9
Cognition
6
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6
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6
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5
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5
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3
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Mental Simulation
2
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2
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2
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Aaker, Jennifer
2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Diehl, Kristin
1
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1
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1
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1
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1
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Journal of business research : JBR
3
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of business venturing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of fashion marketing and management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing communications
1
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1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing letters : a journal of research in marketing
1
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1
Stanford University Graduate School of Business research paper
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The accounting review : a publication of the American Accounting Association
1
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
From tablet to table : how augmented reality influences food desirability
Fritz, William
;
Hadi, Rhonda
;
Stephen, Andrew
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
Saved in:
2
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
3
Fueling user engagement in virtual CSR co-creation with
mental
simulation
: a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
4
Examining the effectiveness of public service announcements in encouraging pro-health behaviors : self-referent
mental
simulation
and empowerment as mediators
Chang, Chingching
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 336-360
Persistent link: https://www.econbiz.de/10014550822
Saved in:
5
From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem
;
Diehl, Kristin
;
Wood, Wendy
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014582891
Saved in:
6
Bracing for the sting of disposal : product purgatories encourage
mental
simulation
of the disposal process
Isaac, Mathew S.
;
Vinoo, Poornima
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
3
,
pp. 575-582
Persistent link: https://www.econbiz.de/10014329134
Saved in:
7
Effects of
mental
simulation
, new product attribute benefits and typicality on consumer attitudes
Chou, Yu-Jen
;
Hsu, Ya-Hui
;
Chang, Yu-Han
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2858-2877
Persistent link: https://www.econbiz.de/10014430292
Saved in:
8
Can you imagine yourself wearing this product? : Embodied
mental
simulation
and attractiveness in e-commerce product pictures
Bagatini, Francine Zanin
;
Rech, Eduardo
;
Pacheco, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 470-490
Persistent link: https://www.econbiz.de/10014313485
Saved in:
9
Narrative or non-narrative? : the effects of short video content structure on
mental
simulation
and resort brand attitude
Wang, Xin
;
Lai, Ivan K. W.
;
Lu, Yan
;
Liu, Xinyu
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 593-614
Persistent link: https://www.econbiz.de/10014319780
Saved in:
10
Can I touch the clothes on the screen? : the
mental
simulation
for touch in online fashion shopping
Lee, Ha Kyung
;
Choi, Dooyoung
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 418-435
Persistent link: https://www.econbiz.de/10014288968
Saved in:
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