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Search: subject_exact:"Marktforschung"
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Marktforschung
5,039
Market research
4,163
Konsumentenverhalten
1,253
Consumer behaviour
1,246
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754
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747
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629
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136
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124
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121
Markenimage
120
Brand image
119
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117
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117
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Malhotra, Naresh K.
55
Hruschka, Harald
23
Kumar, V.
21
Sarstedt, Marko
21
Hair, Joseph F.
20
Kamakura, Wagner A.
20
Wedel, Michel
20
Green, Paul E.
19
Birks, David F.
17
Sheth, Jagdish N.
17
Herrmann, Andreas
16
Gustafsson, Anders
15
Huber, Frank
15
McDaniel, Carl D.
15
Aaker, David A.
14
DeSarbo, Wayne
14
Viswanathan, Madhu
14
Belk, Russell W.
13
Day, George S.
13
Eisend, Martin
13
Holbrook, Morris B.
13
Leeflang, Peter
13
Albaum, Gerald S.
12
Baumgartner, Hans
12
Churchill, Gilbert A.
12
Hanssens, Dominique M.
12
Lehmann, Donald R.
12
Ortinau, David J.
12
Weijters, Bert
12
Wind, Yoram
12
Allenby, Greg M.
11
Bagozzi, Richard P.
11
DeSarbo, Wayne S.
11
Dolnicar, Sara
11
Fischer, Eileen
11
Franses, Philip Hans
11
Diamantopoulos, Adamantios
10
Ferber, Robert
10
Hawkins, Del I.
10
Wittink, Dick R.
10
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European Society for Opinion and Marketing Research
45
American Marketing Association
44
Esomar
17
Market Research Society
10
American Management Association
9
United States / Business and Defense Services Administration
9
Danish Technological Institute
5
Edward Elgar Publishing
5
European Commission / Directorate General for Education and Culture
5
National Industrial Conference Board
5
AMACOM
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
OECD
4
World Association for Public Opinion Research
4
Advertising Research Foundation
3
European Association for Industrial Marketing Research
3
Harvard Graduate School of Business Administration
3
IGI Global
3
Indian Institute of Foreign Trade <Delhi>
3
Marketing Research Congress <45, 1992, Madrid>
3
Marketing Science Institute
3
National Council of Applied Economic Research
3
Seminar on market modelling
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer International Publishing
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2
Bund Deutscher Verkaufsförderer und Trainer
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European Marketing Academy
2
European Pharmaceutical Marketing Research Association
2
European Productivity Agency
2
Gesellschaft für Angewandtes Marketing
2
GfK-Nürnberg e.V.
2
Harvard University
2
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Journal of marketing research : JMR
175
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
92
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
International journal of market research
41
SpringerLink / Bücher
35
Journal of consumer behaviour : an international research review
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Review of marketing research
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
SAGE library in marketing
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Fundamentals of marketing research ; Vol. 1
12
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ECONIS (ZBW)
4,812
USB Cologne (EcoSocSci)
184
OLC EcoSci
20
EconStor
13
ArchiDok
8
RePEc
2
USB Cologne (business full texts)
1
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date (oldest first)
1
Market research ethics : new practices but no new ideas
Cluley, Robert
;
Green, William
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 68-82
Persistent link: https://www.econbiz.de/10014584101
Saved in:
2
Leveraging opportunities and managing risks in marketing research
Hamilton, Rebecca W.
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014584147
Saved in:
3
The effective nature of projective techniques in political brand image research
Khan, Dawood
;
Pich, Christopher
;
Spry, Louise
- In:
International journal of market research
66
(
2024
)
1
,
pp. 115-148
Persistent link: https://www.econbiz.de/10014584446
Saved in:
4
How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin
;
Pol, Gratiana
;
Niewiadomska, Dominika
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
Saved in:
5
Practical relevance in consumer research
Hoyer, Wayne D.
;
Wan, Echo Wen
;
Wilcox, Keith Todd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 428-438
Persistent link: https://www.econbiz.de/10014634472
Saved in:
6
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
7
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
8
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
9
"Inside" versus "outside" trends in consumer research
Camilleri, Edwin
;
Garg, Nitika
;
Miah, Shah Jahan
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 225-246
Persistent link: https://www.econbiz.de/10014534636
Saved in:
10
Ethics and international business research : considerations and best practices
Miller, Stewart R.
;
Moore, Fiona
;
Eden, Lorraine
- In:
International business review
33
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014460746
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