Brondoni, Silvio M. - In: Symphonya. Emerging Issues in Management (2001) 1 Brand Equity
A brand represents the awareness and the image that a product has managed with a segment of customers. In business … terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular … product. The specific existing relationship between a brand and a given market indicates the functional and symbolic values …