Yang, Ming-Hsien; Wu, Ji-Tsung Ben; Su, Che-Jen; Kao, Tzu-Yi - In: International Journal of Revenue Management 4 (2010) 2, pp. 145-162
The study aims at dissecting the management strategies and revenue management of social enterprises to clarify how … mechanism of revenue management needs to cover profit management and mission management to make the social enterprise successful …. Secondly, social enterprise needs to have management strategy which allows it to identify target, provide innovative products …