Korgaonkar, Pradeep K.; Silverblatt, Ronnie; Becerra, … - In: International Journal of E-Business Research (IJEBR) 6 (2010) 2, pp. 45-58
In this paper, the authors broadly investigate Hispanic consumer attitudes and their sociological behaviors toward online advertising. The study documents the correlation between Hispanic attitudes, behaviors, and three types of online advertising that have an effect on cultural distinctions....