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Kuehn, Alfred A.
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Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L. Hinkle; Alfred A. Kuehn; William F. Massy; Patrick J. Robinson: Albert C. Rohloff; Harry F. Sieber, jr.. Marketing Science Institute
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ECONIS (ZBW)
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Important factors in effective advertising expenditures
Kuehn, Alfred A.
- In:
Proceedings of the ... National Conference of the …
44
(
1961
),
pp. 340-351
Persistent link: https://www.econbiz.de/10003610387
Saved in:
2
Simulation of consumer behavior
Kuehn, Alfred A.
- In:
Proceedings of the Business and Economic Statistics …
(
1965
),
pp. 39-42
Persistent link: https://www.econbiz.de/10003610395
Saved in:
3
Stochastic models of brand switching
Farley, John U.
;
Kuehn, Alfred A.
- In:
Science in marketing
,
(pp. 446-464)
.
1965
Persistent link: https://www.econbiz.de/10003545008
Saved in:
4
Probabilistic models of consumer buying behavior
Kuehn, Alfred A.
;
Day, Ralph L.
- In:
Marketing models : Quantitative and behavioral
,
(pp. 51-62)
.
1968
Persistent link: https://www.econbiz.de/10003523302
Saved in:
5
Simulation and operational gaming
Kuehn, Alfred A.
;
Day, Ralph L.
- In:
Marketing and the computer
,
(pp. 234-247)
.
1965
Persistent link: https://www.econbiz.de/10003523308
Saved in:
6
Heuristic models : mapping the maze for management
Hinkle, Charles L.
;
Kuehn, Alfred A.
- In:
California management review
10
(
1967
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10002844494
Saved in:
7
The acceleration effect in forecasting industrial shipments
Kuehn, Alfred A.
;
Day, Ralph L.
- In:
Journal of marketing
27
(
1963
)
1
,
pp. 25-28
Persistent link: https://www.econbiz.de/10002062689
Saved in:
8
Consumer brand choice as a learning process
Kuehn, Alfred A.
- In:
Journal of advertising research
2
(
1962
)
4
,
pp. 10-17
Persistent link: https://www.econbiz.de/10002062701
Saved in:
9
Demonstration of a relationship between psychological factors and brand choice
Kuehn, Alfred A.
- In:
The journal of business : B
36
(
1963
)
2
,
pp. 237-241
Persistent link: https://www.econbiz.de/10002062708
Saved in:
10
Fitting models to aggregate data
Kuehn, Alfred A.
;
Rohloff, Albert C.
- In:
Journal of advertising research
7
(
1967
)
1
,
pp. 43-47
Persistent link: https://www.econbiz.de/10002062711
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