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Kubowicz Malhotra, Claudia
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MIT sloan management review
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HOW TO CREATE BRAND ENGAGEMENT ON FACEBOOK - A recent study of 98 global brands identifies factors that increase — Or decrease — The chances of consumers "liking," commenting on or...
Malhotra, Arvind
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Kubowicz Malhotra, Claudia
;
See, Alan
- In:
MIT sloan management review
54
(
2013
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2
,
pp. 18-22
Persistent link: https://www.econbiz.de/10010067813
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MARKETING - How to Get Your Messages Retweeted - Many companies are trying to benefit from the power of Twitter. New research identifies factors that increase the odds that a compa...
Malhotra, Arvind
;
Kubowicz Malhotra, Claudia
;
See, Alan
- In:
MIT sloan management review
53
(
2012
)
2
,
pp. 61-69
Persistent link: https://www.econbiz.de/10009825953
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