MARKETING - How to Get Your Messages Retweeted - Many companies are trying to benefit from the power of Twitter. New research identifies factors that increase the odds that a company's tweets will be shared with recipients' networks.
Year of publication: |
2012
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Authors: | Malhotra, Arvind ; Kubowicz Malhotra, Claudia ; See, Alan |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 53.2012, 2, p. 61-69
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