HOW TO CREATE BRAND ENGAGEMENT ON FACEBOOK - A recent study of 98 global brands identifies factors that increase — Or decrease — The chances of consumers "liking," commenting on or sharing a company's Facebook posts.
| Year of publication: |
2013
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|---|---|
| Authors: | Malhotra, Arvind ; Kubowicz Malhotra, Claudia ; See, Alan |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 54.2013, 2, p. 18-22
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