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~person:"Aaker, David A."
~subject:"Brand extension"
~subject:"Corporate reputation"
~subject:"Marketingmanagement"
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Brand extension
Corporate reputation
Marketingmanagement
Brand management
16
Markenführung
16
Markenpolitik
12
Markenartikel
8
Brand
6
Marketing management
6
Management
3
Markentransfer
3
Wettbewerbsstrategie
3
Brand architecture
2
Brand image
2
Competitive strategy
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Consumer behaviour
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Firmenimage
2
Innovation
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Marke
2
Markenarchitektur
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Advertising planning
1
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Aaker, David A.
Melewar, T. C.
29
Balmer, John M. T.
24
Keller, Kevin Lane
22
Esch, Franz-Rudolf
14
Foroudi, Pantea
13
Bang, Nguyen
11
Baumgarth, Carsten
11
Merrilees, Bill
11
Tomczak, Torsten
11
Urde, Mats
10
Burmann, Christoph
9
Laukkanen, Tommi
9
Meffert, Heribert
9
Huber, Frank
8
Park, C. Whan
8
Boisvert, Jean
7
Gupta, Suraksha
7
Iglesias, Oriol
7
Ind, Nicholas
7
Kitchen, Philip J.
7
Ko, Eunju
7
MacInnis, Deborah J.
7
O'Cass, Aron
7
Wiedmann, Klaus-Peter
7
Abratt, Russell
6
Adeola, Ogechi
6
Balmer, John M.T.
6
De Chernatony, Leslie
6
Dennis, Charles
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Hirvonen, Saku
6
Kernstock, Joachim
6
Milberg, Sandra J.
6
Miller, Dale
6
Mingione, Michela
6
Reijonen, Helen
6
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6
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California management review
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
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What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
Saved in:
2
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
3
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
4
Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A.
-
2004
Persistent link: https://www.econbiz.de/10002011745
Saved in:
5
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
6
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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