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~person:"Aaker, Jennifer"
~person:"Alden, Dana"
~person:"Audretsch, David B."
~person:"Boush, David M."
~person:"Henderson, Pamela W."
~person:"Henderson, Rebecca"
~person:"Keller, Kevin Lane"
~person:"Tracy, Brian"
~person:"Willcocks, Leslie"
~subject:"Brand image"
~subject:"Brand"
~subject:"Innovationsdiffusion"
~type_genre:"Collection of articles written by one author"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Brand image
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Brand management
11
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Aaker, Jennifer
Alden, Dana
Audretsch, David B.
Boush, David M.
Henderson, Pamela W.
Henderson, Rebecca
Keller, Kevin Lane
Tracy, Brian
Willcocks, Leslie
Park, C. Whan
4
Ehrenberg, Andrew S. C.
3
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3
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2
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Brand management ; Vol. 2
3
Brand management ; Vol. 1
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Innovation and entrepreneurship
1
Marketing-mix strategies - product strategy and promotion strategy
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
12
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1
Geographic localization of
knowledge
spillovers as evidenced by patent citations
Jaffe, Adam B.
;
Trajtenberg, Manuel
;
Henderson, Rebecca
- In:
Innovation and entrepreneurship
,
(pp. 418-439)
.
2009
Persistent link: https://www.econbiz.de/10003859437
Saved in:
2
Innovation and entrepreneurship
Audretsch, David B.
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003782801
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
4
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
6
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
7
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
8
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
9
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
10
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
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